One of Acetrax key offers is to take its movie service to market with partners – design, build, operate and maintain the digital movie shop and adapt the offer to the partner’s demographic. More than 10,000 titles are available from the licenses Acetrax has signed upto. However, it is focused on publishing the most relevant and attractive from this catalogue. Initially, there are 500 available to rent or buy growing to 1,000 by Q2 2009 and 2000+ items available later this year. The library is constantly growing as more content providers are signed up.

Acetrax is focused on ensuring the service works on each CE device that is taken to market. It receives the CE devices at least 3 months before they are brought to market to ensure they get shipped with a working movie service ‘attached to them’. Leave the pricing to the content owners like traditional retail. The content owners are therefore free to decide to do deep discounts or package deals e.g. buy any Star Trek movie for discount during the period of the new Star Trek release in the cinemas.